September 2010
Intermediate to advanced
388 pages
12h 9m
English
While the new way of working may be much better, workers do not see much wrong with the current way of working. They may see the way to make things better as just adjusting and manipulating what they do today, not the drastic and wrenching changes in the plan. When the problem is that the current state just does not seem that bad and the question is why go through all this effort, the change agents, those engineers planning the change, need to communicate the why—in the language and from the perspective of the worker. Many companies have gone to the well too often with bad or incomplete information. If every year the workers have heard the same message, “We need to change or we will go out of business”, but ...
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