Organisational Change

4.5.2 Normative-reductive Strategy

In this strategy the belief is that people are guided by the socio-cultural norms that they subscribe to. Changes do not always take place merely because they make sense to people at the rational or cognitive level but changes become acceptable because they are in keeping with the personal values and belief system of the people. Thus, when changes appeal to the socio-cultural norms of individuals affected by the change, they are successfully implemented. Hence, when the necessary changes to be made are identified, the change agent and those who will be influenced by the change should participatively and collaboratively plan and implement the necessary changes. This will ensure that successful changes occur in ...