3.14 IMPLEMENTATION OF CHANGE
Successful change must involve top management, including the board and chief executive. Usually there is a champion who initially introduces the change by being visionary, persuasive, and consistent. The role of a change agent is to translate the vision in to a realistic plan and carry out the plan. Change is usually best carried out as a team effort. Communication about the change should be frequent and with all organisation members. To sustain change, the structure of the organisation itself should be modified, including strategic plans, policies, and procedures. This change in the structures of the organisation typically involves an unfreezing, change, and refreezing process.
The best approaches to address resistance ...
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