September 2010
Intermediate to advanced
388 pages
12h 9m
English
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6.5.4 Change as a “Why” Problem
During the process of change, ends and means are relative notions, not absolutes; that is, something is an end or a means only in relation to something else. Thus, chains and networks of ends-means relationships often have to be traced out before one finds the “true” ends of a change effort. In this regard, “why” questions prove extremely useful.
Application Exercise
Consider the following hypothetical dialogue with yourself as an illustration of tracing out ends-means relationships.
- Why do people need to be more creative?
I'll tell you why! Because we have to change the way we do things and we need ideas about how to do that.
- Why do we have to change the way we do things?
Because they cost too much and take ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.