September 2010
Intermediate to advanced
388 pages
12h 9m
English
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CASE 6 MAGIC KINGDOM
One of the most popular tourist attractions in the USA is Disney World at Orlando, Florida. It is a theme park with numerous attractions and a visit to the USA is not considered complete without a visit to Disney World. Prior to the opening of Disney World at Orlando, there was a similar theme park near Los Angeles in the state of California, known as Disneyland. Disneyland was the creation of Walt Disney, a famous family moviemaker, who had produced such movie hits as Fantasia and Snow White. Disneyland is a family entertainment phenomenon and is also known as the Magic Kingdom.
Following Walt Disney's death, Magic Kingdom hit a downward trend. The management rested on the laurels of its success and the organisation stagnated. ...
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