September 2010
Intermediate to advanced
388 pages
12h 9m
English
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2.8 STRENGTHS AND WEAKNESSES OF INDIAN CULTURE
As already discussed, for organisational change societal culture is an important context. Organisations exist in society; they are a part of the society and they derive strength from it. In order to be effective, it is necessary that organisations are aware of the major cultural characteristics of the society in which they exist. We shall now discuss how organisations can use this knowledge and whether they should adapt to the culture or try to change it.
In order to understand the cultural context of Indian organisations, it may be useful to pay attention to some important cultural characteristics of India. seven cultural characteristics have been selected for this focus (Fig. 2.5). The first two ...
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