September 2010
Intermediate to advanced
388 pages
12h 9m
English
The changing face of competition, both domestic and global, was looking directly into the window of the headquarters of the Forest Products Company (FPC) of the Wood India Corporation, Mumbai. It was a face that reflected the trend away from the large-firm, commodity lumber business and towards the small mills that tailor-made products to meet the demands of their customers. Interestingly, these small mills owed their existence, in large part to the sale of machinery by the larger firms when they were faced with the depressed housing market in the early 1980s. As a consequence of being able to buy this machinery at depressed prices, these small, non-union, owner-operated, entrepreneurial, customer-oriented ...
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