September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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4.5.3 Power-coercive Strategy
These strategies are used by change agents who operate under the assumption that people with less power will comply with the changes brought about by those with more power in the system. This strategy will utilise legitimate authority, rewards, and punishments as the means to enforce change. Though people may respond out of fear, they may resist the changes psychologically and react in subtle ways, as discussed earlier. The compliance to any order imposing changes will be temporary in nature and once the change agent is out of sight, people will revert to their old ways of doing things.
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