Content preview from Organisational Change5.3.2 Role of Internal Change Agent
- The primary role of an internal change agent is to act or work as a link between the consultant and the organisation. He is the person who produces the familiarisation and learning time of the consultant.
- He plays a significant role in communication within the organisation. He communicates the objectives of the change programme to interested persons in formal and informal discussions. This helps in reducing resistance of individuals to change significantly.
- He also works as a researcher and analyst whose in-depth awareness and knowledge of the organisation helps make the diagnosis richer and close to reality.
- He plays a key part as a role model for changing behaviour and style.
- As a role model, he can facilitate ...
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