September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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3.7 LEVELS OF CHANGE
Change is a broader phenomenon; it has four interdependent levels of change in the people.
Knowledge changes
Attitudinal changes
Behavioural changes
Group or organisational performance changes (Fig. 3.6).
Fig. 3.6 Levels of change
- Knowledge changes tend to be the easiest to make. A change can occur as a result of reading a book or an article or hearing something new from a knowledgeable person.
- Attitudinal changes differ from knowledge changes in that they are emotionally charged in a positive or negative way. The addition of emotion often makes attitudes more difficult to change than knowledge.
- Behavioural changes ...
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