September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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CASE 18 LOVE IT OR LEAVE IT
After September 11, 2001 (attack on World Trade Centre), the slogan, “America—Love It Or Leave It,” has appeared on many automobile bumpers. Some people have agreed with the slogan, some have strongly disagreed, and others have been indifferent to it. Diagnose the reasons for the different point of views.
Questions
- How do you explain the different reactions?
- What communication problems does this slogan cause?
- How might this slogan be improved?
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