September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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11.2 INDIVIDUALISTIC MODEL
According to this model of change, the individual is the prime force in organisational change. Individuals can promote or resist change. If individuals get motivated, change is easy. How do individuals get motivated? We shall consider three explanations in this context.
- Individuals change when they learn new and more desirable ways of doing things.
- Individuals change when they get non-threatening feedback.
- Individuals change when their motives change.
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