5.3.1 Internal Change Agent
As the name suggests, the internal change agent is an insider. These change agents are very effective compared to an outside consultant because the latter may not have as good an understanding of the organisation.
As an insider the internal change agents understand the organisation, the nature of management as well as the employees, and are aware of where the change is required and what change is required. The internal change agent not only works for identification of the change but in the process of implementing change he works for the betterment of his own organisation, that is, for his own betterment.
Thus his future benefit is attached with the organisation's upliftment which makes the internal change agent more ...
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