3.3.3 Proactive vs Reactive Change
Proactive change is change that is initiated by an organisation because it is desirable to do so. Reactive change is change initiated in an organisation because it is made necessary by outside forces. For instance, introduction of a new employee benefit scheme is proactive as the management strongly believes that it enhances the satisfaction and motivation of employees. The change would be reactive if the benefit plan was introduced because of demands made by the employees.
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