8.3.3 Survey Feedback
The survey feedback intervention of OD is well-organised and systematic approach with a relatively long history of good performance. The technique is derived from a long and sound tradition of attitude measurement and survey research. It is an informational and efficient technique for fostering organisational effectiveness. As it does not involve a high degree of emotion and soul searching on the part of the participants, this technique is devoid of the main limitation of emotional instability or psychological damage of the participants.
This intervention, which enjoys widespread use nowadays, includes a package of four distinct steps as shown in Fig. 8.4.
Fig. 8.4 Steps in survey feedback
a. Collection of data First ...