September 2010
Intermediate to advanced
388 pages
12h 9m
English
Content preview from Organisational Change
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6.10.1 Components of Evaluation
The basic components of evaluation are given below and depicted in Fig. 6.9.
Fig. 6.9 Evaluation in strategic management of change
- Objectives deal with the ‘why’, that is, the ultimate purpose for which the evaluation is being undertaken. It is synonymous with mission, goals, or aims. It also keeps in view the needs of the stakeholders in general or of the specific need of a particular stakeholder.
The objectives of an evaluation at the formative state, particularly when it is based on pilot studies, or at the initial stage of the main change programme, are to gain knowledge and insight about the efficacy ...
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