September 2010
Intermediate to advanced
388 pages
12h 9m
English
Gray and Strake (1984) explain that in addition to communicating the advantages of proposed changes less traumatic for employees.
When frequent changes becomes the norm in the organisation and when changes are managed well, people get more used to adapting to changes and their fear of new situations successively reduces with each change.
This strategy is also good, since the incremental resistance to several changes is only slightly greater than adjusting to a single change. Also when multiple changes are introduced, the potential benefits from several different changes are substantially greater than the potential negative effects spread across them.
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