September 2010
Intermediate to advanced
388 pages
12h 9m
English
Simply put, you had better understand how a business works. In particular, you had better understand how the business in which and on which you are working works. This entails an understanding of money—where it comes from, where it goes, how to get it, and how to keep it. It also calls into play knowledge of markets and marketing, products and product development, customers, sales, selling, buying, hiring, firing, EEO, AAP, and just about anything else you might think of.
Fig. 6.6 Basic strategies for management of change
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