March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
ビジネス価 値をユーザー価値に添わせる
まずはユーザーの価値に従った構造をつくる。このことを思い出してほしい。つまり、ユー
ザーが 最も価値を置くものこそ、 ナビゲーションで真っ先 にたどり着けるようにする。
ビ ジ ネ ス ニ ーズ は うまくこ の 流 れ を 活かさないといけない。
ユーザーニーズに焦点を当てればユーザー行動の予測ができる。それ ぞ れ の タイプ の
ユーザーが 、 ど こに 行くの か 、 何 を 考えるの か 。ビジネスにとって貴重な情報がたくさんあ
る！
掲示板を見たいユーザーがサイトに訪問しているとしよう。掲示板にたどり着くために広
告を経由させたいという誘惑に駆られる。だめだ、そうじゃない。掲示板にはすぐにたど
り着けるようにし、掲示板にいる間に広告を見せよう。
まず ユーザーにとっての価値をつくることで、文脈に合わせてビジネスニーズを満たすた
めの場所をつくることができる。その結果、ユーザーが最も価値があると感じるものに真っ
先にたどり着かせることがビジネス的にも順当となる。こうあるべきだ。
ユーザー価値が
最も大きいのはここ？
ユーザー価値が
次 に 大 き い の は ここ？
ユーザー価値が
最も小さいのはここ？
小さい
ビジネス 価 値 はここへ
次に大きい
ビジネス 価 値をここに
最も大きい
ビジネス 価 値をここに
デフォルト
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.