March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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来 歴を確かめる：
リードジェネレ ーション ペ ージ
よくあるページデザインの一例として、ユーザーがプロダクトやサービスに関して資料請求
ができるランディングページがある。マーケターや営業担当者は、ここで関心を示したユー
ザーをリード（見込み顧客） と呼ぶ。このページの目的は、そうしたリードを獲得することに
ある。
このようなページの価値は比較的わかりやすい。ユーザーに基本的な情報と購買プロセ
スの入口を提示し、ビジネス側は見込み顧客を特定する手がかりを得られるのだ。
来歴を確かめてみると、これらのユーザーは会計士（誰）であり、年度末（いつ）という
多忙な時期に顧客との契約書類を整理する手段（何）を求めている、といったことがわか
るだろう。私たちのソフトウェアは、法的要件（なぜ）により他の一般的な会計ソフトと連
携できなけれ ばならない（どこで）。また、マーケティングチームはこのページを使って、 上
級職の会計士に特化したリードを獲得し、今後数ヶ月内のキャンペーンに活用したいと考
えている、といった 具 合 だ 。
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.