March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
勝 率 を 上 げよう
ECサイトで勝率を改善できる余地はたくさんある。できることはやり切ろう。
まず大きいのは広告だ。見つけてもらえなければ売れないし、対象ではない人 に 売 ろう
としても売れない。大規模なオンライン広告キャンペーンを打つと、訪問者数は増えるけど
コンバージョン率が下がることが多い。なぜなら訪問者は増えるけれど、興 味 を 持 ってくれ
る人 の 割 合は減るからだ。お金を使う前に、ターゲットが本当に興味を持ってくれる確率を
よく 考 え よ う！
次に押さえるべき確率のポイントは、「堤も蟻の一穴から崩れる」というリスクだ。ECサ
イトでは、一つ一つは些細に見える問題でも、積もれば大きな損失を生む。リスティング
広告の文言から、購入後のサンクスメールに至るまで、体験の細部すべてを磨き上げよう。
購入フローの最後のステップから最適化を始めよう。ここでユーザーを失うのは、初め
の ペ ージ で 失 うよりもずっと 痛 い 。 たとえ 1％でも改善できれば、出口に近い場所だからこ
そ、得られるインパクトが格段に大きいのだ。
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.