March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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B2B、B2C、B2B2C
言葉選びの話のついでに、混乱を避けられるよう用語を整理しておこう。
ユーザーとは、何かを使う人のことだ。会社（つまり事業者）は実体のある存在ではな
いので、ユーザーにはならない。「顧客を『ユーザー』と呼ぶのは麻薬の売人とIT業界だ
けだ」なんて冗談は早々に過去 のものにしたいものだ。
顧客は、何かを買う人すべてを指す。企業も含まれる。ペプシを買う子どもも、10 万人
を抱 えるグローバ ル サプライヤーで サプ ライチェーン のソフトウェア の 購 買を 決 める COOも、
どちらも顧 客 だ 。
消費者はまた別の存在だ。消費者は、物を買う個人のことだ。去年クリスマスにセーター
をもらったときの話を厳密に言うと、実際にセーターを「消費」しているのは自分で、買っ
たのはアイリーンおばさんなのだが、普段はそこまで気にしない。消費者とは個人や世帯
のことであり、事業者は含まれない。
B 2B = 顧客は事業者。ユーザーはその企業で働く人。
B 2C = 顧客もユーザーも消費者。
B2B2C = あなたの 顧客はB2Cの事業者で、ユーザーはその事業者の顧客や消
費者。
B2BB2B B2C
B2B2C
20. B2Bソフトウェア：SaaS・PaaSなど
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.