March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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最大の成果は優れた調査から生まれる
同僚との会議では本質的なイノベーションは生まれない。ワークショップやブレインストー
ミングなども形式が異なるだけで結局は会議にすぎない。もし実際のユーザーをデザイン
プロセスに含めていないのだとしたら、最も価値あるアイデアを確実に見逃していることに
なる。
20 年以上にわたりプロダクトやサービスのデザインに携わってきたが、現場において最
も優れた成 果 のほぼ 100％は、調査から得られた洞察に基づいている。もちろん、突然
ひらめきが 降ってくるようなアイデ ア が 生まれることもゼロでは ない が、 それ は 極 め て稀 な
ケースだ 。
調査、特にユーザー調査は優れたアイデア（つまり優れた解決策）を生み出す上で最も
信頼おける方法だ。適切な問いを立て、丁寧に耳を傾け、その内容を深く考察しよう。
可能であれば、チームと共有して議論しよう！
調査から始めることで、机上の空論や仮説にすぎない問題、些末な問題にとらわれず、
リアルで本質的な課題に取り組むことができる。
最も大きな成 果は、 調 査から生まれる。いつでも、まずはそこから始めよう。
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.