March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
営業主導のUXへ ようこ そ！
B2Bソフトウェアには無料ないし比較的安価に提供されているものもある（これについ
ては後で触れる）が、ここでは高価で複雑なソフトウェアについて考えてみよう。
高価格や複雑な機能は顧客にとって敷居となり、購入を難しくする。B2Bプ ロ ダ クト の
設計では、こうした障壁をできるだけ低くするべきだが、それはあくまでスタート地点にすぎ
ない。
購入判断が複雑になるほど、顧客はガイダンスを必 要とする。素晴らしいウェブサイト
ではなく、本物のサポートが必要だ。そのためには営業担当者（ ア カ ウ ントマ ネ ー ジャ ー や
事業開発など）が必要になる。顧客に購入を促す役割の人たちのことだ。
デ ザインで B2B企業のビジネスモデルに価値を加えたり高めたりするなら、顧客獲得
プロセス（営業活動）を真っ先に設計しよう。その際、B2C企業と違って決裁者とユーザー
が別人であることが多く、これによって複雑さが増すことに留意する。
20. B2Bソフトウェア：SaaS・PaaSなど
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.