March 2026
Intermediate
384 pages
6h 40m
Japanese
Content preview from UX for Business ―デジタル変革時代のビジネスデザイン手法
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検索は予測できない：データが味方になる
数千、あるいは数百万ページ規模のサイト（もしくはインターネット全体）における検索を
設計しようとする場合、もはや静的なデザインの選択肢では太刀打ちできない。検索のあ
らゆる側面は動的であり、ユーザーがどんなキーワードで検索するのか、どんな結果が表
示されるのか、再検索するのかどうかすら、事前には予測できない。
した がって 、コンテンツで は なくデータをもとに検索を設計する必要がある。
大規模な検索設計では、問題の特定や行動パターンの発見をデータに基づいて行わ
なければならない。そしてそれは、確率を前提に世界を見るという仕事でもある。先ほど
「人々が何を検索するかはわからない」とは言ったが、実際には、データがあれば最も検
索され やすいもの が統計的に見えてくる。個々のユーザーはそれぞれ異なる行動をとるが、
集団全体として見れば、明確な行動パターンが数値として浮かび上がってくるのだ。
こうした大規模なユーザー行動は、個別のユーザーテストやインタビューでは捉えきれな
い。データがあってこそ、世界の実像を（統計的に）把握できるのである。そして検索機
能は、可 視 化されたパターンに合わせて設 計することもできるし、望ましいパターンへとユー
ザ ー を 導 くよう に 設 計 す る ことも で きる 。
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.