April 2018
Beginner
476 pages
14h 4m
English
The key objectives of any business are to build, retain, and monetize its customer base. This means that releasing a quality product is just the beginning!
You'll need to maintain a level of support for your game as soon as it becomes permanently available to the public. This could be a public beta, Steam early access, or a so-called soft launch (low-key deployment in a few handpicked territories, for example, Australia, Netherlands, Canada, or the Philippines).
The success of any live title depends on the publisher's ability to double down on their investment and maintain a dedicated team to execute on the key aspects of liveops: