April 2018
Beginner
476 pages
14h 4m
English
Spending behaviors are often influenced by cultural differences. To provide an example based on my colleague's many years of experience, American players tend to be more impulsive and lacking in self control, but are also quick to write customer support tickets if they’re not fully satisfied. German players, on the other hand, tend to be very analytical, they do their math, internalize their decision, and often blame themselves if they’re not happy with their choice. Evaluate the target demographic when planning your monetization strategy; what works in one region won’t necessarily translate elsewhere!