April 2018
Beginner
476 pages
14h 4m
English
Content preview from Practical Game Design
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Basic stats
We'll start with some of the most critical KPIs that almost every member of the game team should understand and follow:
Retention One of the most important KPIs and the basis for your entire business. If you are to have any hopes of making back the costs of developing and running the game, as well as acquiring the user via paid marketing, you need to keep the players coming back regularly. After all, the longer someone plays, the larger the number of repeated opportunities they have to spend.
Retention stats are generally reported as the percentage of players who return in the days after the installation day. The most popular retention KPIs are D1 (one day after installation), D7, D14, D30 (a month after installation), and D365 ...
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