Skip to Content
Practical Game Design
book

Practical Game Design

by Adam Kramarzewski, Ennio De Nucci
April 2018
Beginner content levelBeginner
476 pages
14h 4m
English
Packt Publishing
Content preview from Practical Game Design

Basic stats

We'll start with some of the most critical KPIs that almost every member of the game team should understand and follow:

Retention One of the most important KPIs and the basis for your entire business. If you are to have any hopes of making back the costs of developing and running the game, as well as acquiring the user via paid marketing, you need to keep the players coming back regularly. After all, the longer someone plays, the larger the number of repeated opportunities they have to spend.

Retention stats are generally reported as the percentage of players who return in the days after the installation day. The most popular retention KPIs are D1 (one day after installation), D7, D14, D30 (a month after installation), and D365 ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Practical Game Design - Second Edition

Practical Game Design - Second Edition

Adam Kramarzewski, Ennio De Nucci
Game Design Essentials

Game Design Essentials

Briar Lee Mitchell
Designing Games

Designing Games

Tynan Sylvester

Publisher Resources

ISBN: 9781787121799Other