Practical Game Design

Event participation and engagement

The success of your events can be measured by three factors:

1. Event Participation: The percentage of eligible players who participated in the event by completing at least one measurable action. By forecasting and assessing the participation, you can decide whether the effort you spent on preparing the event brings sufficient results. To provide a quantifiable example, for a mid-core mobile game with an engaged audience, a participation rate of around 75%-80% in a weekend event would be considered very healthy, and anything below 50% is likely to cast serious doubt on the appeal of the event.
2. Engagement: How much time and effort was spent on the event by an average player. For example, if players need to ...