Skip to Content
Practical Game Design
book

Practical Game Design

by Adam Kramarzewski, Ennio De Nucci
April 2018
Beginner content levelBeginner
476 pages
14h 4m
English
Packt Publishing
Content preview from Practical Game Design

Marketing and analytics

Following our basic stats, we have a list of KPIs and terms mostly connected to the commercial performance of our game:

Installs New installs or new users are one of the key marketing KPIs, observed on a daily basis. Nowadays, most marketing campaigns can be tracked, allowing the team to directly attribute the user to a particular channel. Any unpaid install is treated as organic.

K-factor and virality In marketing, the k-factor represents the viral growth rate of existing users, inviting non-users into the service. It all comes down to a simple calculation of the number of invites sent per average user multiplied by the conversion rate of the invite.

k = (invites ÷ user) × conversion

Organic Uplift The Organic Uplift ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Practical Game Design - Second Edition

Practical Game Design - Second Edition

Adam Kramarzewski, Ennio De Nucci
Game Design Essentials

Game Design Essentials

Briar Lee Mitchell
Designing Games

Designing Games

Tynan Sylvester

Publisher Resources

ISBN: 9781787121799Other