April 2018
Beginner
476 pages
14h 4m
English
Content preview from Practical Game Design
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Marketing and analytics
Following our basic stats, we have a list of KPIs and terms mostly connected to the commercial performance of our game:
Installs New installs or new users are one of the key marketing KPIs, observed on a daily basis. Nowadays, most marketing campaigns can be tracked, allowing the team to directly attribute the user to a particular channel. Any unpaid install is treated as organic.
K-factor and virality In marketing, the k-factor represents the viral growth rate of existing users, inviting non-users into the service. It all comes down to a simple calculation of the number of invites sent per average user multiplied by the conversion rate of the invite.
k = (invites ÷ user) × conversion
Organic Uplift The Organic Uplift ...
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